Tuesday, November 30, 2010
Singing Surprise at Airport
A T-Mobile advert filmed at Heathrow Airport was broadcast simultaneously across 80 TV channels - in a broadcasting first for the UK.
The three minute ad, in which thousands of passengers landing at London’s Heathrow airport were welcomed by a singing flash mob, aired across every commercial station in Britain at the same time.
An estimated 10 million people saw the touching T-Mobile commercial, which was filmed at Terminal 5 on Wednesday.
In the ad, bleary-eyed travellers were greeted by hundreds of happy people clapping and singing welcome home songs. Hundreds more onlookers joined in, including cabin crew, taxi drivers and baggage handlers.
T-Mobile’s Spencer McHugh said: “We all know what it can be like arriving at an airport after a flight.
“We thought that, just for one day, we should give travellers a welcome they would never forget.”